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Electronic paper is often considered to be more comfortable to read than conventional displays. This is due to the stable image, which does not need to be refreshed constantly, the wider viewing angle, and the fact that it reflects ambient light rather than emitting its own light. An ideal e-paper display can be read in direct sunlight without the image appearing to fade. The contrast ratio in available displays as of 2008 might be described as similar to that of newspaper, though newly-developed implementations are slightly better. There is ongoing competition among manufacturers to provide full-color capability.