Benefits of Electronic Shelf Labels: How does it increase the competitiveness of your store?
16 Dec 2022
Along with the rise of e-commerce stores, competition in the consumer market has also intensified. How to create competitive pricing strategies, lower costs, and sell products more effectively have become businesses’ main focus. Fortunately, electronic shelf label technology happens to be a powerful solution to those challenges. This article is going to share exactly how electronic shelf labels can benefit your business
Why e-paper display is a must for ESL?
Electronic Shelf label system
Before answering the above question, let’s talk about electronic shelf label systems first.
Electronic shelf label runs with a low power consumption system on chip microcontroller (MCU/SoC) with wireless radio communication technology, the system consists of three main parts: label management software, communication station, and terminal display. It has the ability to transmit, update, and display information and data.
Why e-paper display is the best fit for ESL?
- Low energy consumption:
E-paper display only consumes energy when it’s updating or switching information, and is suitable to be used on display that does not require frequent changes, such as digital price tags for retail uses.
- Suitable for retail price tag:
The nature of electronic shelf label technology’s low energy consumption also makes it a perfect fit for labels that need to be displayed for a long period of time.
- High uploading speed:
While digital price tags for retail uses do not require much information, the high uploading speed of small images and data files makes it suitable for real time pricing.
- Better readability:
While information displayed using electronic shelf label technology is usually text or barcodes, the reflective monitor becomes one of the benefits of electronic shelf labels as it helps improve the readability compared to emissive monitors like OLED.
Electronic shelf labels are designed to be lightweight and easy to be installed onto the shelves.
- Battery longevity:
The drive circuit used on e-paper displays is simple and the battery can last as long as ten years.
The colors displayed can range from the basic black and white to the newest 3 or 4-colors above.
The viewing angle of e-paper display is wider than most monitors, up to 180 degree, which highly resembles traditional paper’s reading experience.
Benefits of Electronic Shelf Labels
Advantages of electronic shelf labels
- Efficient Pricing Strategy/Price Management:
Increasing shelf efficiency: capable of updating all electronic shelf labels price and POS system within seconds;
- Improve customers satisfaction:
Accurate and up-to-date pricing labels can highly increase customer satisfaction and loyalty.
- Help the promotions of certain product:
Gives the ability to increase frequency of promotions and potentially increase revenues.
- Saving Operation cost:
Largely lower the cost that traditional labeling spends in paper usage, inks, printing, transportation, and human resources.
- Real time item replenishment:
Monitor products and shelves condition in real time.
- Improve competitiveness:
With the help of big data, ESL can also help produce more effective marketing strategies and set more accurate digital price tags for retail (dynamic price).
How ESL supports the ESG concept?
Environmental friendly characteristics of ESL
- Reusable material:
The materials used to make e-paper displays are all reusable and recyclable unlike traditional shelf labels that need to be discarded after use.
- Ultra-low power:
Electronic shelf label systems only consume energy when updating images, therefore can replace traditional paper usage, deforestation, and water usage.
- Decrease power consumption:
E-paper display also does not require printing or paper transportation, and helps reduce carbon emission.
- No glow:
Unlike traditional emissive monitors, the reflective monitor does not harm human visions, wild animals, as well as the climate as there is no backlight or any lighting materials.
Electronic shelf label technology not only cuts down costs and wastes for businesses, but is also sustainable and lasts for a long time.
Why Pervasive Displays?
- Ultra-low power consumption
Pervasive Displays is dedicated to designing high performance and focus on manufacturing ultra-low power display for industrial applications, reducing both material and energy costs for clients.
Pervasive Displays provides tailor-made services with professional inhouse designers and technical supports. Clients are able to get customized products based on their needs and preference.
- Long-term supply
Pervasive Displays promises to support the product for a long-term of life. Once the customer bought our product, we won’t end the product life at will. Pervasive Displays cares about the stability of supply of your product line.
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