Electronic Price Labels and Digital Price Tags: Unveiling the Future of Electronic Price Tag Technology

15 Feb 2024

Along with the rise of e-commerce stores, competition in the consumer market has also intensified. How to create competitive pricing strategies, lower costs, and sell products more effectively have become businesses’ main focus. Fortunately,electronic price label technology happens to be a powerful solution to those challenges. This article is going to illustrate the benefits of electronic price labels.

Introduction to Electronic Price Label Technology: Best Choice for Digital Price Tags

What Is An Electronic Price Label? The Digital Price Tag You Should Know

Electronic price labels run with a low power consumption system on chip microcontroller (MCU/SoC) with wireless radio communication technology, the system consists of three main parts: label management software, communication station, and terminal display. It has the ability to transmit, update, and display information and data.

Why Choose Electronic Price Labels? 8 Revolutionary Features of Digital Price Tags

Digital price tags are the optimal choice for E-paper displays, providing a host of benefits to modern retailers. These advantages include minimal power consumption, extended battery life, improved readability, and the ability to adjust prices in real-time for agile pricing strategies. Electronic price label technology has revolutionised the retail industry by being extremely user-friendly and effective. Below, we detail the significant benefits of using electronic price labels for E-paper displays.

    • Low energy consumption: 

    E-paper display only consumes energy when it’s updating or switching information, and is suitable to be used on display that does not require frequent changes, such as digital price tags for retail uses.  

    • Suitable for retail price tag:

    The nature of electronic price label technology’s low energy consumption also makes it a perfect fit for labels that need to be displayed for a long period of time.

    • High uploading speed:

    While digital price tags for retail uses do not require much information, the high uploading speed of small images and data files makes it suitable for real time pricing. When a retailer needs to change any data on the price tag, they can also update the data via .csv, .xml or API call to change the item data or price immediately for pricing agility and accuracy.

    • Better readability:

    While information displayed using electronic price label technology is usually text or barcodes, the reflective monitor becomes one of the benefits of electronic shelf labels as it helps improve the readability compared to emissive monitors like OLED.

    • Easy-to-use:

    Electronic price labels are designed to be lightweight and easy to be installed onto the shelves. 

    • Battery longevity:

    The drive circuit used on e-paper displays is simple and the battery can last as long as ten years. 

    • Multi-colors:

    The colors displayed can range from the basic black and white to the newest 3 or 4-colors above.

    • Vision-friendly:

    The viewing angle of e-paper display is wider than most monitors, up to 180 degree, which highly resembles traditional paper’s reading experience. 

  • After understanding what is Electronic Shelf label system and how e-paper display helps form such system, it’s time for us to see what are the benefits of electronic shelf labels

In summary, the adoption of digital price tags brings numerous advantages to retailers. By leveraging the benefits of electronic price label technology, businesses can achieve greater efficiency, accuracy, and customer satisfaction. These advanced labels not only streamline operations but also offer dynamic pricing capabilities, better resource management, and enhanced sustainability. As the retail landscape continues to evolve, electronic price labels stand out as a pivotal innovation that supports modern retail strategies and customer engagement.

Benefits of Electronic Price Labels: Why You Should Use Digital Price Tags

Electronic price labels use RGB LED, and can showcase a lot of information that a traditional shelf label doesn’t. Besides product details and its QR-code, it can display customer rating and best customer reviews for user-experience understanding. Furthermore, Electronic shelf label(ESL) technology can also show how many stocks are available in the store.

Elevate Your Business with Electronic Price Labels: Reduce Costs and Boost Profits

How Electronic Price Labels Reduce Costs and Boost Profits:

By utilizing electronic price labels, retailers can significantly cut costs associated with traditional paper labels, such as printing, distribution, and labor expenses. Research indicates that adopting electronic price labels can lead to savings of up to 50% on label management costs. The ability to instantly update prices from a central system reduces the need for manual price changes, saving time and minimizing pricing errors. This efficiency not only lowers labor costs but also enhances overall operational accuracy, leading to faster ROI, often within 1.5 to 3 years​.

Furthermore, electronic price tags contribute to higher profit margins by enabling dynamic pricing strategies. Retailers can quickly respond to market changes, competitive pricing, and inventory levels to maximize sales and profit margins. The data collected from digital price tags provides insights into customer preferences and behavior, allowing for targeted promotions and strategic marketing efforts that drive sales and improve customer satisfaction.

Efficient Business Strategy with Electronic Price Labels:

    • Increasing Shelf Efficiency
      Electronic Price Labels, or digital price tags, enable rapid updates of all electronic shelf label(ESL) prices and POS systems within seconds, streamlining price management.
    • Enhancing Customer Satisfaction
      Electronic price tag technology ensures accurate and up-to-date pricing information, significantly boosting customer satisfaction and loyalty.
    • Boosting Promotions
      The agility of electronic shelf label(ESL) technology enhances the frequency of promotions, potentially increasing revenues.
    • Saving Operational Costs
      By using electronic price tags, retailers can substantially reduce the expenses associated with traditional labeling—such as paper usage, inks, printing, transportation, and labor.
    • Enabling Real-Time Item Replenishment
      Electronic shelf label(ESL) technology provides real-time monitoring of product availability and shelf conditions.
    • Improving Competitiveness
      Leveraging big data, electronic shelf labels(ESL) enable retailers to develop more effective marketing strategies and set more precise digital price tags, adapting prices dynamically to market conditions.

Overall, electronic price labels, also known as digital price tags or electronic price tags, enhance operational efficiency, customer satisfaction, and overall business performance, positioning retailers for sustained success in the competitive retail landscape.

Other Benefits of Electronic Price Labels:ESG Concept Supporting

Why Electronic Price Labels Technology Supports ESG?

Electronic price label technology strongly supports Environmental, Social, and Governance (ESG) principles because it significantly reduces paper consumption and waste, thereby promoting environmental sustainability.

These digital price tags, commonly referred to as ESLs or electronic price tags, also foster social responsibility and trust between retailers and consumers by ensuring transparent and accurate pricing. Overall, the adoption of ESL technology not only demonstrates innovation but also a deep commitment to ESG principles, positioning retailers as leaders in sustainable retail practices.

This approach helps retailers align with the growing consumer demand for ethically responsible businesses.

Things electronic shelf label technology do for ESG

    • Uses reusable materialThe materials used to make e-paper displays are reusable and recyclable mostly with casing, film material and more, unlike traditional shelf labels that need to be discarded after use.
    • Consumes ultra-low power
      Electronic shelf label systems only consume energy when updating images, therefore can replace traditional paper usage, deforestation, and water usage.
    • Decreases power consumption
      E-paper display also does not require printing or paper transportation, and helps reduce carbon emission.
    • Paper replacement and reduce packing materials
      E-paper display intends to replace the printed labels on the shelves and the retailers can change item data without printing paper label anymore which will reduce carbon emissions. The packing of electronic shelf labels ship to stores or warehouses are reducing the materials and packing required for shipping.
    • Sustains long-life
      Electronic shelf label technology not only cuts down costs and wastes for businesses, but is also sustainable and lasts for a long time to reduce the battery usage and save more carbon consumption.

Electronic price label technology facilitates the promotion of eco-friendly products and enables dynamic pricing with digital price tags. These electronic price tags, or ESLs, also optimize resource use and drive cost savings through centralized control and data analytics, supporting financial and environmental sustainability in retail.

 

Introduction to Pervasive Displays:Provide All The Benefits of Electronic Price Label

Who is Pervasive Displays

Pervasive Displays offers electronic price labels with ultra-low power consumption, customization, and long-term supply, which can enhance business efficiency and maximize profits.

What Benefits of Electronic Price Labels Can Pervasive Displays Provide?

    • Ultra-low power consumption
      Pervasive Displays is dedicated to designing high performance and focus on manufacturing ultra-low power displays for industrial applications, reducing both material and energy costs for clients.
    • Customization
      Pervasive Displays provides tailor-made services with professional inhouse designers and technical support. Clients are able to get customized products based on their needs and preference.
    • Long-term supply
      Pervasive Displays promises to support the product for a long-term of life. Once the customer bought our product, we won’t end the product life at will. Pervasive Displays cares about the stability of supply of your product line.

Now you understand the benefits of electronic price labels. No matter from the perspective of its function, business operation or ESG, electronic price label technology can truly be seen as a brand new choice for you. Click the link below to understand more about Pervasive Displays!